Gold Fever by Alpen Gold: a promo that you want to play
Keeping sales volume when prices grow? An
effective promo campaign when consumers are not loyal to brands? Our answer is
Gold Fever by Alpen Gold!
Game-like mechanics encouraging purchase, prize
pool allocation system with AI, a focus on the audience previously attracted
and re-attracting it through Big Data – this is our formula for success!
Hence, the average website visit duration similar
to timekiller games, 100% of sales made by 30% of the involved audience.
This fever allowed the brand to increase its
share vs. previous year, providing double-digit sales growth in money,
overtaking the market by 5 percentage points!