At the beginning of Covid-19 outbreak, the WHO gave recommendations on safety measures. One of the most important precautions is сleaning your hands often.
For the McDonald’s employees the frequent hand-washing is a standard procedure.
So we transferred the McD employees manual to video, and created a hand-washing tik-tok challenge.
In just 72 hours we have created a Tik-Tok movement with support of McDonald’s, bloggers and users with thousands of UGC videos.
Project was implemented via short music video, track and dance challenge in Tik-Tok